What I do

I can help agencies and brands with:

Brand workshops

From ‘What do we stand for’ and ‘Where are we going?’ to brand development and campaign co-creation sessions – including successful workshops with the leadership teams of £700M+ turnover retail businesses

Rebrands and brand repositionings

Extensive end-to-end experience with brands of all shapes and sizes, encompassing stakeholder interviews, workshops, tricky client meetings, umpteen powerpoint decks, brand books and consideration of the strategic, cultural and logistical implications of rolling out a revised identity

Strategic Marketing Plans

12 month plans, brand plans, campaign plans…if it involves a powerpoint deck with an insight-led strategic approach, count me in

Pitches

I LOVE pitching and have a great track record with many £1M+ pitch wins behind me

Integrated campaigns

From client meetings through creative brief to development, sell-in, execution and measuring effectiveness

Insight and Planning for digital

Customer journey, personas, communications architecture etc. and I play nicely with Data Scientists

Qualitative research

Management and moderation of focus groups, depth interviews, accompanied shops and so on (trained qual researcher)

Desk research

Whether it’s wading through five years of brand tracking studies, competitor analysis, getting everyone up to speed on a category quickly or finding a stat at the last minute to give the client some extra ammunition in their meeting, I’m your woman

Training

I help agency teams to upskill and grow, delivering training on creative brief writing and strategic thinking.  I can tailor appropriate sessions to suit your needs, headcount and budget, with all training currently delivered remotely. I can also help by using my knowledge and experience to update your briefing templates and processes. Find out more on my training page.