I can help agencies and brands with:
Brand workshops
From ‘What do we stand for’ and ‘Where are we going?’ to brand development and campaign co-creation sessions – including several successful workshops with the boards of £200M+ turnover retail businesses
Rebrands and brand repositionings
Extensive end-to-end experience with brands of all shapes and sizes, encompassing workshops, tricky client meetings, umpteen powerpoint decks, brand books and consideration of the strategic and logistical implications of rolling out a revised identity
Strategic Marketing Plans
12 month plans, brand plans, campaign plans…if it involves a powerpoint deck with an insight-led strategic approach, count me in
Pitches
I LOVE pitching
Integrated campaigns
From client meeting through creative brief to development, sell-in, execution and measuring effectiveness
Insight and Planning for digital
Customer journey, personas, communications architecture etc.
Qualitative research
Management and moderation of focus groups, depth interviews, accompanied shops and so on (trained qual researcher and MRS member)
Quantitative research
Management and analysis of small quant projects and finding the right people to look after larger ones
Desk research
Whether it’s wading through five years of brand tracking studies, competitor analysis, getting everyone up to speed on a category quickly or finding a stat at the last minute to give the client some extra ammunition in their meeting
Brief Writing and Strategy training
Great creative work needs great creative briefs and great briefs require great thinking and writing – which means that means your account handlers or junior planners might benefit from some extra training. I can tailor appropriate sessions to suit your needs, headcount and budget, from a 2-hour session to a longer-term commitment