Say hello to a good night with Mr Sleep and the Zzz Squad

Travelodge’s new campaign featuring ‘Mr Sleep and the Zzz Squad’ breaks tonight.  It comes courtesy of Mother (I think) and apparently marks Travelodge’s return to TV after 10 years.  According to this piece in Marketing Week the new campaign is focused on positioning the company as a ‘retailer of sleep’ In the ad, a crack … Continue reading Say hello to a good night with Mr Sleep and the Zzz Squad