Christmas 2016 trendwatching

Last May, a couple of days work unexpectedly dropped out so instead I researched and wrote something on Christmas 2016 trends, thinking it might come in handy for my work with agency retail clients. Since Christmas 2016 planning is now a distant memory for agencies (last month I was working on shopper marketing for Father's Day 2017) I thought I'd share … Continue reading Christmas 2016 trendwatching

Christmas ads compared and contrasted

Although it seems a bit early, what with Christmas still being six weeks away, all the big stores have rolled out their festive campaigns, so it’s as good a time as any to do a compare-and-contrast exercise.  Let’s start with the supermarkets: ASDA and Morrisons’ agencies seem to have been working from a very similar … Continue reading Christmas ads compared and contrasted