M&S and X Factor – which brand are they actually promoting?

So, I said I'd deal with the M&S X Factor Finalists Christmas Commercial in a separate post. Now obviously, this is part of a much wider M&S / X Factor tie up that includes sponsored airtime competitions, behind the scenes films and so on. I assume the brief was about repositioning M&S for a wider, … Continue reading M&S and X Factor – which brand are they actually promoting?

X Factor finds a whole new use for iTunes

The main topic of conversation yesterday morning at the agency I was working in was, perhaps inevitably, X Factor.  As we merrily critiqued last weekend's performances I remembered that at the end of every act a message appeared on screen directing you to the X Factor website (and then iTunes) to download the track you … Continue reading X Factor finds a whole new use for iTunes