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Gemma Teed

Helping brands communicate better

Tag: underwear ad

M&S – not so great fits

Posted on 28/05/2010 by almostalwaysthinking in Campaigns

M&S launch a new national press campaign by RKCR/Y&R this weekend, which has apparently been ‘designed to communicate that M&S is committed to women of all shapes and sizes’. There’s just one tiny problem – the model’s bra doesn’t really fit her properly.  M&S’s own website says: Ooops.

Tagged bra fitting, Great Fits, M&S, Marks and Spencer, underwear adLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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