I'm delivering more creative brief writing training at the moment and I've gone international! I'm working with a global agency where the creatives aren't always in the same timezone as the planning and client services teams working with them. So good Baton-Passing becomes even more important. Baton Passing relates pretty well to the journey of … Continue reading why Good creative brief writing involves good baton passing
I’ve always been a less-is-more type when it comes to putting my thoughts on paper. In my first few years as a Planner in the early 2000's, I was fortunate that back then agency clients were generally happy with half a dozen slides of ‘show your thinking’ with a few cited insight sources. By the … Continue reading Keep it simple, Strategist
This week I’ve been roped into helping out a little bit more with the development of the new 14-19 Diploma in Creative & Media. I was doing a ‘What do Planners and Researchers Do?’ vox pop as part of their new fangled t’interweb online study resource thingy and I hit a bit of a brick … Continue reading Did anyone reading this actually plan a career in Planning?