update 22/7/16 - you can also read my (brief!) thoughts on this topic in Campaign here from March and here in July. On Monday Tesco launched seven new 'brands' across fresh food, all bearing the names of fictional farms and 'exclusively at Tesco', i.e. Own Label in branded clothing. Essentially, Tesco are pulling their 'everyday value' ranges across meat, fruit and … Continue reading Tesco’s new Farm brands – smart move?
To sit alongside the uplifting recent bout of sunshine, royal weddings, multiple bank holidays and whathaveyou, I'd like to share with you the smiliest instore promotions lady I’ve ever met, on behalf of Walkers Crinkles in Tesco yesterday: It would be fair to say that the poor folks from Walkers’ agency who were trying to … Continue reading another sample of feelgood