why for some 70 somethings, digital exclusion isn’t fixable

At last week’s SupNorth we were talking about choosing the appropriate digital platform to communicate with your target audience (aka ‘the answer isn’t always an iphone app’). But I raised the thought that trying to use digital channels at all for some audiences is still inappropriate.  I’ve posted before about my 70-something technophobe Dad who … Continue reading why for some 70 somethings, digital exclusion isn’t fixable