Suits you, sir

I was very pleased to read today that ‘looking good in a suit’ is officially the 17th most important thing UK women find irresistible about men.  Pleased but not surprised because (full disclosure time), my agency’s PR team commissioned the research (omnibus of 4,000 people I think) for a client and before I was off … Continue reading Suits you, sir

Precision Shoppers (but possibly imprecise research)

Sitting in the hairdressers and flicking through Grazia magazine this weekend, I was surprised to read that they had commissioned an ‘exclusive survey’ into shopping habits. In fact the article doesn’t actually reveal any kind of audience, sample size or methodology (my best guess is that they slapped a survey on the Grazia website), but … Continue reading Precision Shoppers (but possibly imprecise research)