shoppers are changing faster than the shops are

Every possible media outlet has run some kind of piece recently about how the big supermarkets are dinosaurs and, basically, deserve every bit of ill fortune they might experience. But I've yet to read a piece which compares the speed at which shopping habits are changing (i.e. very quickly) with how much time it takes … Continue reading shoppers are changing faster than the shops are

More to life than the weekly shop says the Co-op

The Co-op has a new ad out (courtesy of TBWA Manchester) that uses the line ‘Great food within easy reach’ to suggest that you don’t necessarily have to waste a chunk of every weekend trudging round the supermarket: I’ve come to the conclusion that we don’t shop at supermarkets because we want to – we … Continue reading More to life than the weekly shop says the Co-op