does my kind of shopping disrupt the data?

I’ve just taken a couple of days off to get a few non-work related jobs done.  One of these was kitting out the horsebox for overnight trips (Side Saddle Camp here we come), so I found myself at Asda with a basket that contained the following: Inflatable mattress and foot pump Tin opener Plastic tray … Continue reading does my kind of shopping disrupt the data?

understanding value

Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value