These days, I can't whiz round the shops in Leeds without maneuvering past a couple of experiential marking events / brand experiences. The stands/lorries/huts/inflatable domes are often full of shoppers happily enjoying free food/massages/entertainment or whatever but despite the amount of general Sales Promotion / Promotional Marketing / Shopper Marketing I've done for brands in the … Continue reading why spend on experiential when you’re so far removed from the purchase experience?
I stumbled across two big pieces of promotional activity going on in Leeds yesterday: The gist of this first lot of activity seemed to be, ‘Put Pork on your Fork! Bacon sandwiches are delicious! Eating lower salt ones means you can eat them more often! Here, have a hot bacon butty, the ketchup’s over there.’ … Continue reading an example of quality not quantity when it comes to sampling activity
Just after I’d finished the previous post (I often write posts the day before to avoid that whole post-in-haste-and-then-it’s-stuck-on-the-interwebs-forever thing) I popped out to go to the post office and found this outside the front door: I guessed it was a sample. A smallish 8 servings sized box of All Bran Golden Crunch. The clue … Continue reading All Bran’s sampling is all wrong
I’ve started wading through the transcripts of last week’s focus groups*. The groups were for a food brand and when I asked respondents about promotions and in store sampling one lady piped up: My friend does it. Yeah she promotes things like that, she did cheese last time. I got quite a few cheese vouchers. … Continue reading PM or SP, it’s all about quality
To sit alongside the uplifting recent bout of sunshine, royal weddings, multiple bank holidays and whathaveyou, I'd like to share with you the smiliest instore promotions lady I’ve ever met, on behalf of Walkers Crinkles in Tesco yesterday: It would be fair to say that the poor folks from Walkers’ agency who were trying to … Continue reading another sample of feelgood