We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend. Unless you happen to work in Digital (where every agency I know is still turning work away because they’re too busy), it’s looking a bit bleak. I’ve already written about how as Planners … Continue reading Are you saving them money?
Do the people you work with understand what you're good at? I don't mean what you do or what your job description is, but what you're good at - how you add value to your organisation, how you can help other people do their jobs more effectively. I sometimes wonder whether everyone I work with … Continue reading Do people understand what you’re good at?
Jason has posted about the role of a planner within an agency - that of a kind of client mediator. I share Jason's view that Planning is about creating great work that works. But while Jason thinks it should be all about the planner-client relationship, I'm more in favour of a value-added 'helping wherever you're most … Continue reading Planning is mediation?