Helping brands communicate better
While moderating groups to cover off the qual for my own projects I’ve noticed that research attendance has gone up a lot in the last 9 months. I know we’re supposed to be coming out of recession, but attendance at my focus groups is now so enthusiastic that I think I’m going to have to … Continue reading it’s geting easier to recruit – but will they play along?
The past couple of weeks have seen me tearing up and down the country moderating focus groups as part of an insight project I’m working on. Writing a feedback note to the recruitment agency I use, it struck me that there’s nearly always one respondent in the group that you’d rather had stayed at home, … Continue reading my radical suggestion for dealing with difficult respondents
From a respondent in a mail order group I was viewing last night: Moderator: “So what do you do with your catalogue when it arrives?” Respondent: “I take it straight to the toilet”