research report writing – straight from the client’s mouth

I was at a research debrief with an agency recently and the following is more-or-less exactly how the conversation went afterwards: Client: “I really liked your presentation” Agency-and-me: “Erm, thank you” Client: “Because it wasn’t all charts and numbers” Agency-and-me: *crosses fingers that client is being serious and not sarcastic about our report based on … Continue reading research report writing – straight from the client’s mouth