I've been thinking quite a bit about diversity in the marketing world recently. Agencies in particular (and particularly outside London) seem to be staffed predominantly by youngish middle class white people, which isn't terribly reflective of the diverse Great British Public that we're supposed to flogging stuff to. There's also lots of research that says that … Continue reading diversity = better ideas
While moderating groups to cover off the qual for my own projects I’ve noticed that research attendance has gone up a lot in the last 9 months. I know we’re supposed to be coming out of recession, but attendance at my focus groups is now so enthusiastic that I think I’m going to have to … Continue reading it’s geting easier to recruit – but will they play along?