It appears that a depressed economy results in (sometimes misleadingly) uplifting marketing and content. Marley and Me (major spoiler follows), about an uncontrollable Labrador and his hapless owners has cleaned up at the US and UK box office. It was marketed as a lightweight comedy, but I saw it over the weekend and it seems … Continue reading Bring me sunshine
Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value
we’re all doomed…right?
So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very … Continue reading we’re all doomed…right?
Are you saving them money?
We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend. Unless you happen to work in Digital (where every agency I know is still turning work away because they’re too busy), it’s looking a bit bleak. I’ve already written about how as Planners … Continue reading Are you saving them money?
Don’t panic, Mr Marketing
I am loving these posters-for-our-times from the team at LOVE. Good advice for the Planning community: And also for Creative types:
Do Planners have recession proof skills?
A friend was asking me today if I’d ever thought about going freelance. I said that unless forced to by redundancy I thought it would be a bit foolish to try and build up a freelance client base in a recession where agencies are increasingly instigating ‘no freelancers’ rules in a bid to keep costs … Continue reading Do Planners have recession proof skills?
bring on the psychologists
Noisy Decent Graphics is hosting a series of expert guest posts on how design agencies should deal with the recession. While I’m not pretending to have a similar solution for Planners, there are clearly some major challenges we are already having to navigate our way round: any data more than a week old is now … Continue reading bring on the psychologists
Sorry to keep banging on about this (now apparently official) recession. But a few things cropped up over the weekend that I thought were worth sharing. On the downside, over the last couple of days I’ve had reports of a restaurant where the takings are down 20% year on year, the hairdresser whose customers have … Continue reading Economic Indicators
When the going gets tough, its time to buy lipstick
I’m sure you’ve all read the ‘upsurge in sales for shoe repairers’ stories in the news suggesting that some sectors of the economy actually benefit from a downturn, in this case as people get their shoes repaired rather than splashing out on a new pair. There was also an interesting piece in the New York … Continue reading When the going gets tough, its time to buy lipstick
Worried? You should be.
Worried about the economy or think its all a lot of hot air? A couple of months ago I would have said that we were in danger of talking ourselves into a recession, now I think its clear that we are in for one whether we like it or not: Manufacturing output fell for the … Continue reading Worried? You should be.