when a re-brand just isn’t Klear

I stood in the ironmongers (yes, they still exist) alongside my Dad the other week and he announced that they must have run out of his preferred brand of floor polish, Klear. In fact, it was there on the shelf, but in the space of twelve months they'd gone from this: to this to this And since … Continue reading when a re-brand just isn’t Klear

…or whatever it’s calling itself this week

I recently noticed that a Planner mate on LinkedIn had updated their entry to list them working at: [agency’s new name] (or whatever it’s calling itself this week). Yes, their agency had just rebranded.  Again.  I had a think back and between them the three agencies I’ve worked for managed eight full rebrands and another … Continue reading …or whatever it’s calling itself this week

The naming of things is a googlable matter

Time was, when Susy Simpkins married Mr Smith she became Mrs Smith. Except that the right ‘Susy Smith’ (9,750 results) is a lot harder to track down on google than ‘Susy Simpkins’ (3 results). And if you thought it was a hassle changing the name on your bank account, passport and driving licence, try adding … Continue reading The naming of things is a googlable matter