Copy heavy is lovely – so long as the audience can read it

Via Wikipedia, I stumbled across the staggering estimation that 100,000 pupils each year in the UK leave school ‘functionally illiterate’ – i.e. they cannot read or write well enough to deal with the everyday requirements of life in our society. This prompted me to start thinking about all the adults I know who have literacy … Continue reading Copy heavy is lovely – so long as the audience can read it

why for some 70 somethings, digital exclusion isn’t fixable

At last week’s SupNorth we were talking about choosing the appropriate digital platform to communicate with your target audience (aka ‘the answer isn’t always an iphone app’). But I raised the thought that trying to use digital channels at all for some audiences is still inappropriate.  I’ve posted before about my 70-something technophobe Dad who … Continue reading why for some 70 somethings, digital exclusion isn’t fixable