PCWorld and Currys meets Star Wars – I want to love it, but I don’t, quite

I was rather looking forward to seeing the new PCWorld-meets-Star Wars ad. Since I don’t do X-Factor (where it first aired on Saturday night), I tracked down the director’s cut on youtube: I think I was expecting something with a little more upfront warmth and humour and less shots of endless rows of product.  The … Continue reading PCWorld and Currys meets Star Wars – I want to love it, but I don’t, quite