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Gemma Teed

Helping brands communicate better

Tag: qual

Why Planners and Strategists should do their own qual

Posted on 06/01/202007/01/2020 by almostalwaysthinking in Account Planning, facilitation, market research, qualitative, research

Before Christmas I ended up doing a lot of depth research interviews and it reminded me why I believe that Planners should, whenever possible, do their own qual research. The primary reason is, of course, that Insight can come from anywhere. If your involvement in the qual you’ve commissioned has been limited to what was … Continue reading Why Planners and Strategists should do their own qual →

Tagged depths, groups, qualLeave a comment

Top Tips for Account Planners doing their own focus groups

Posted on 25/03/201126/03/2011 by almostalwaysthinking in Account Planning, advice, market research, research

I’ve been freelancing as a Planner for for nearly a year now and I’m doing a lot more qualitative research than I did as an Agency Type.  I think partly this is because I no longer sit in a room full of quallies ready to head off to Milton Keynes with a discussion guide at … Continue reading Top Tips for Account Planners doing their own focus groups →

Tagged focus groups, qual, qualitative1 Comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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