Helping brands communicate better
Recently I've been writing a lot of powerpoint presentations - short, to-the-point presentations of course because in my time I've lived through hours of Boardroom Powerpoint Hell and have no wish to inflict that on anyone else. I said I've written a lot of presentations recently - but I didn't design them. I'm a reasonably good … Continue reading why don’t we treat powerpoint like a piece of creative communications?
I attended a great talk about making debriefs better by Andrew Vincent last night at an ICG / BIG event in Manchester. Whether you're a researcher, planner, account handler or client-side there was lots of food for thought. Andrew pointed out that we deliver reports and presentations to clients in a distracting environment with ever-shortening time … Continue reading delivering in a distraction environment
I’ve been witness to some truly terrible Crimes Against Powerpoint in the last couple of months, mostly when one of my agency clients send me old qual research reports as background to projects. I still can’t believe quite how appalling some of them are, from the over-use of dodgy clipart and cheesy stock photography (blurry … Continue reading Less words, more (and better) images
I was having lunch with a junior planner yesterday and she was telling me how thoroughly she prepares for client meetings and presentations, just for the extra bit of reassurance that she has every possible angle covered. Which made me offer her the thought that the most important thing I’ve learned about meetings and presenting … Continue reading confidence is contagious