delivering in a distraction environment

I attended a great talk about making debriefs better by Andrew Vincent last night at an ICG / BIG event in Manchester. Whether you're a researcher, planner, account handler or client-side there was lots of food for thought.  Andrew pointed out that we deliver reports and presentations to clients in a distracting environment with ever-shortening time … Continue reading delivering in a distraction environment

Less words, more (and better) images

I’ve been witness to some truly terrible Crimes Against Powerpoint in the last couple of months, mostly when one of my agency clients send me old qual research reports as background to projects. I still can’t believe quite how appalling some of them are, from the over-use of dodgy clipart and cheesy stock photography (blurry … Continue reading Less words, more (and better) images