Last May, a couple of days work unexpectedly dropped out so instead I researched and wrote something on Christmas 2016 trends, thinking it might come in handy for my work with agency retail clients. Since Christmas 2016 planning is now a distant memory for agencies (last month I was working on shopper marketing for Father's Day 2017) I thought I'd share … Continue reading Christmas 2016 trendwatching
Sitting in the hairdressers the other evening I was reminded that people tell hairdressers things that they'd never tell a market researcher. My hairdresser confirmed that his long-term clients tend to be more racist/ sexist/ homophobic/ politically extreme in his chair than is socially acceptable - it's a 'safe space' where they say what they are really … Continue reading are hairdressers the key to measuring the pulse of the nation?
by gaptone on flickr Harder, Better, Faster, Stronger is my predication for what AgencyLife is going to be like – no, HAS to be like - if the industry is to adapt to the realities of life in 2010. Harder After 2009’s redundancies and cost cutting, there will be less people around to do more … Continue reading Harder, better, faster, stronger
cartoon by Tom Fishburne I keep being asked at work to have a stab at predicting consumer attitudes and behaviours in three, six or even twelve months time. Since no-one seems to be sure whether we are in a W or V shaped recession, this is a tad challenging to say the least. I am … Continue reading I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping