Precision Shoppers (but possibly imprecise research)

Sitting in the hairdressers and flicking through Grazia magazine this weekend, I was surprised to read that they had commissioned an ‘exclusive survey’ into shopping habits. In fact the article doesn’t actually reveal any kind of audience, sample size or methodology (my best guess is that they slapped a survey on the Grazia website), but … Continue reading Precision Shoppers (but possibly imprecise research)