MORE words, more pictures please

I know I’ve been batting on for a while about why powerpoint presentations (and especially research debriefs) need to have less words and more pictures. I’d actually like to amend that assertion.  They should have more pictures – and more words. I got handed an ethnographic research report last week, which had travelled from client … Continue reading MORE words, more pictures please

Less words, more (and better) images

I’ve been witness to some truly terrible Crimes Against Powerpoint in the last couple of months, mostly when one of my agency clients send me old qual research reports as background to projects. I still can’t believe quite how appalling some of them are, from the over-use of dodgy clipart and cheesy stock photography (blurry … Continue reading Less words, more (and better) images