Since most of the agencies I work for are Shopper Marketing focused (welcome to Leeds!) I always keep a close eye on the Grocery sector, as do most of my agency mates. Grocery is knee-deep in challenges at the moment (the Discounters, provenance, excess floor space, trying to make Online pay, wafer thin margins, Marmitegate, … Continue reading they Asda to have a plan, right?
In what is turning out to be a bit of a thread on Insights Based on Freelancing at Other People’s Agencies, I’ve been thinking about agency cultures (and their related positionings) recently. by Hugh at gapingvoid, CC applies Whatever the HR experts might say about employee led or even customer led cultures and about organisations … Continue reading Leading by example or led by the culture?