You may have already deduced from the lack of posts from me recently that I’ve just surfaced from spending a month immersed in a major pitch (*crosses fingers, waits for phone call*). unpublished creative work-in-progress for The Pitch by Empire Design taken from AMC's website Does your agency pitch, or do you make a point … Continue reading in praise of pitching
In the world of agency New Business, you used to know where you were by simply looking at the calendar. Pitch Season ran according to the academic year, with a particular spike in activity between September and the end of November. I’ve been working in and around agencies for twelve years now and one of … Continue reading Whatever happened to Pitch Season?
Even though I’m freelance I still take part in quite a few proper pitches. I mean the full-blown strategy + creative + logistics + budget presentations in front of senior clients where they decide based on a ninety minute presentation whether or not to spend a million pounds plus with the agency. Comparing these agency … Continue reading The Laws of the Pitch Room