marketing to women is still 50 Shades of Pink

This week’s Election Buildup Big Idea from Labour is their ‘Woman to Woman’ campaign/tour where Deputy Leader of the Labour Party Harriet Harman MP and other Labour Party female big cheeses will tour the country, reaching out to the 9M women who didn't vote at the last election to discuss ‘what they want from Government … Continue reading marketing to women is still 50 Shades of Pink

Don’t just think Pink #2

A new report from Saatchi & Saatchi (perhaps following up on Trendwatching's female fever report) reveals that women feel ‘patronised’ and ‘offended’ by the abundance of pink technology products aimed at women and that only 9% of those questioned felt it was important that gadgets look feminine. But how does that explain why Woolworths say … Continue reading Don’t just think Pink #2

Marketing to women? Don’t just think pink.

Trendwatching.com has a female fever report on its August trend briefing – but the thing that most struck me was that the majority of the female-friendly products were pink. Personally, I don’t feel the need for a pink taxi, pair of trainers or pink gardening gloves as I’d much rather the key selling point was that … Continue reading Marketing to women? Don’t just think pink.