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Gemma Teed

Helping brands communicate better

Tag: Perfect Pitch

The art of the Perfect Pitch

Posted on 08/01/200721/10/2014 by almostalwaysthinking in Account Planning, Planning

I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy).  I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up. Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone … Continue reading The art of the Perfect Pitch →

Tagged Account Planning, Jon Steel, new business, Perfect Pitch, Pitching, Planning2 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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