Blogger relations – are you going after Influential Alphas or Niche Specialists?

I’ve been thinking about the whole online sphere of influence thing recently.  I contributed a chart on the subject a while back to Neil Perkin’s crowdsourced presentation about online communities: But I now think that it’s actually more complex than that.  There’s a great scene in Studio 60 where the network boss tells the exec … Continue reading Blogger relations – are you going after Influential Alphas or Niche Specialists?

You don’t just create communities

There's an interesting interview with Woody Harrelson in today’ Sunday Times.  In it he talks about choosing to live in an environmentally conscious community in Maui which he describes as “we all get together for Thanksgiving and look after each other’s kids. It’s a real community, like one I’ve never been a part of in my … Continue reading You don’t just create communities