suggestions why Pepsi Raw is no more

So super-premium cola Pepsi Raw is no more. I can’t say I’m surprised.  Having worked on a number of soft drinks brands in the on premise and wider foodservice environment (including twice for Britvic, Pepsi’s UK bottler), carbonates have always been difficult to market, especially in the on-trade. For a start, as a general rule … Continue reading suggestions why Pepsi Raw is no more

fags and booze

I’ve been wondering – when was the last time anyone launched a new tobacco brand?  Since the government got all hardcore on marketing fags, (from the point of view of a non smoker) it looks like its become very difficult for to do any kind of brand based activity in this sector. So if the … Continue reading fags and booze