Why EDLP won’t last

The Grocers seem to have decided that Every Day Low Pricing is the way forward.  The logic being that having been bombarded with BOGOFs, 2-for-1s and the like, the modern shopper has got savvy and is looking for good old fashioned low prices. Which makes a lot of sense.  Except that it ignores the age … Continue reading Why EDLP won’t last