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Gemma Teed

Freelance Planner and Strategist with over 20 years' experience

Tag: numerical analysis

what happens to Planning when Insight belongs to the maths geeks?

Posted on 22/10/201308/01/2014 by almostalwaysthinking in Account Planning, insight, Planning

I was in an agency internal client team meeting recently, talking about some stuff I'd been working on, when someone else in the room piped up with "and the Insight Team have come up with this document that...".  I was taken aback for a moment - after all, traditionally Planning and Insight are normally pretty … Continue reading what happens to Planning when Insight belongs to the maths geeks? →

Tagged insight, numerical analysisLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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