Putting my finger on an art direction trend

I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect.  Watch how we slide seamlessly from one product benefit to another!  That’s how cool and relevant to your tech-savvy life our brand and product is! Recent offenders include: Land Rover  Recover Energy with .. Watch the ad... Toyota Auris Thousands … Continue reading Putting my finger on an art direction trend

Vodafone perhaps need to rethink their customer service function…

Ten hours (so far).  That’s how much time it’s taken me to get my mobile upgraded and (almost, kind of) working.  I’ve been bounced around call centres like pass the parcel, I’ve spoken to people in three different countries, I’ve mediated internal arguments between departments and I’ve nearly lost the will to live. It shouldn’t … Continue reading Vodafone perhaps need to rethink their customer service function…