With two of the UK’s top grocers headquartered in West Yorkshire the marketing community up here tends to keep a close eye on both Asda and Morrisons – after all most of them work for one or the other. So there was discussion last week about the news stories naming Morrisons as a possible buyer … Continue reading Integrated agency? Need a specialist? Do you buy, recruit or hire?
I was working at an agency within walking distance of Morrisons today, so I was rather looking forward to lunchtime and one of their help-yourself salad boxes of mayo drenched pasta – with a couple of my five-a-day veg sneaked in for good measure. No such luck. Morrisons seem to have tried repositioning their whole … Continue reading Morrisons fresh lab gets the wrong end of the celery stick