charity messaging – for the good of the funds or the cause?

After a rather depressing visit to a local horse sanctuary full of miserable horses this week and another meeting with my vet about the life expectancy of my horse, the topic of euthanasia for horses and dogs has been on my mind. Chatting it through with the girls at the stables, we all agreed that … Continue reading charity messaging – for the good of the funds or the cause?

Why EDLP won’t last

The Grocers seem to have decided that Every Day Low Pricing is the way forward.  The logic being that having been bombarded with BOGOFs, 2-for-1s and the like, the modern shopper has got savvy and is looking for good old fashioned low prices. Which makes a lot of sense.  Except that it ignores the age … Continue reading Why EDLP won’t last