So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very … Continue reading we’re all doomed…right?
This week’s issue of The Publican (‘Proud of Pubs’) carries a Food Report supplement, sponsored by Nestle Professional, the foodservice arm of Nestle that represents Maggi , Nescafe and lots of well known confectionary brands like KitKat. It looks like the sponsor also got a couple of pages of ads as part of the deal. … Continue reading Ooops
There's been a lot of fuss this week on t'interweb about whether Ad X is a ripoff (or homage) to Ad Y and if Campaign Z is actually any good. But what are we all going to blog about when all this media fragmentation, CRM and digital malarky gets its act together and means that enormous … Continue reading if campaigns go Stealth, what are we going to blog about?