Dear McVities Brand Manager, you’re wasting money

(this is one for the Integrated Planners / ISP members out there)  I popped into my local Sommerfield today to pick up some stuff for lunch. And I saw a great example of why in-store marketing (when its actually done in-store by a store's prefered supplier) doesn’t work. Properly done, with an engaging creative theme and … Continue reading Dear McVities Brand Manager, you’re wasting money