marketing to women is still 50 Shades of Pink

This week’s Election Buildup Big Idea from Labour is their ‘Woman to Woman’ campaign/tour where Deputy Leader of the Labour Party Harriet Harman MP and other Labour Party female big cheeses will tour the country, reaching out to the 9M women who didn't vote at the last election to discuss ‘what they want from Government … Continue reading marketing to women is still 50 Shades of Pink

why brewers have yet to learn what women want

In the first half of my Planning career I worked on a number of drinks brands and became a bit of an authority on stuff like maximising back bar selling hotspots.  As a result, I ended up writing lots of features for drinks trade mag The Publican and still provide expert comment for the odd … Continue reading why brewers have yet to learn what women want

Marketing to women? Don’t just think pink.

Trendwatching.com has a female fever report on its August trend briefing – but the thing that most struck me was that the majority of the female-friendly products were pink. Personally, I don’t feel the need for a pink taxi, pair of trainers or pink gardening gloves as I’d much rather the key selling point was that … Continue reading Marketing to women? Don’t just think pink.