marketing is losing its seat at the boardroom table

Back in the Noughties/2000’s, almost every big brand boardroom had a Marketing Director. That’s much less the case now, with marketing essentially becoming a ‘soft’ discipline. In 2015, only 35 of the US Fortune 1,000 companies had a marketing director on the executive board. In the FTSE100, the number was only slightly better. I could … Continue reading marketing is losing its seat at the boardroom table