innovation and insight in perfume sample packaging

A sample of Thierry Mugler’s perfume Womanity fell out of this month’s Glamour magazine (don’t judge me, it’s buy that or sit in the hairdressers reading three month old copies of Hello!). I’ve never seen a perfume sample packaged like this before and a quick google only reveals examples of it used over the last … Continue reading innovation and insight in perfume sample packaging

What a turn off

I was reading November's UK Marie Claire at the hairdressers last weekend and was struck by just how lazy their feature ‘What a turn on’ (featuring the stars of TV’s Autumn schedules) was. Its just disappointing.  From the tired concepts (photographer’s studio with subjects sitting on camera cases, ladies in evening dress in grounds of … Continue reading What a turn off