So the London 2012 Olympic mascots were unveiled yesterday to, it has to be said, a less than entirely enthusiastic worldwide reception. My personal issue is that (at least in their current form) Wenlock and Mandeville feel very generic, like they could be representing any one of the recent Beijing, Athens, Sydney or Atlanta Olympics. … Continue reading London 2012 Olympic mascots
I went to 'London 2012: The Ultimate Pitch' last night at The Royal Armouries, hosted by Leeds Media. Part one: Daryl Goodrich, director of the 'Sport at Heart' and 'Inspiration' films that were instrumental in helping London to win the 2012 Olympics talked us through both films, complete with storyboards, anecdotes and the tale of … Continue reading what did you do last night to make me feel proud?
The new logo for the London 2012 Olympics - do you love it? Or hate it? I don't know...I think I need to live with it for a while and start seeing it in context on buildings and sportswear and sponsor's ads and see how it feels then. Its very hard to judge whether … Continue reading D’ya love it or hate it?