Land Rover ad evoques past triumphs

I’ve been wanting to post this for ages, but the only version I’d seen before today's Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy. It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently  seems to be … Continue reading Land Rover ad evoques past triumphs

what happens when designers and printers don’t talk to each other

I was at spectating at Bramham Horse Trials last weekend and in the official programme I found a classic example of what happens when designers and printers don’t talk to each other. This is the map of the cross country course: No less than eight of the jump locations were hidden in the binding.  I’d … Continue reading what happens when designers and printers don’t talk to each other

Putting my finger on an art direction trend

I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect.  Watch how we slide seamlessly from one product benefit to another!  That’s how cool and relevant to your tech-savvy life our brand and product is! Recent offenders include: Land Rover  Recover Energy with .. Watch the ad... Toyota Auris Thousands … Continue reading Putting my finger on an art direction trend