I’ve been wanting to post this for ages, but the only version I’d seen before today's Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy. It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently seems to be … Continue reading Land Rover ad evoques past triumphs
I was at spectating at Bramham Horse Trials last weekend and in the official programme I found a classic example of what happens when designers and printers don’t talk to each other. This is the map of the cross country course: No less than eight of the jump locations were hidden in the binding. I’d … Continue reading what happens when designers and printers don’t talk to each other
I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect. Watch how we slide seamlessly from one product benefit to another! That’s how cool and relevant to your tech-savvy life our brand and product is! Recent offenders include: Land Rover Recover Energy with .. Watch the ad... Toyota Auris Thousands … Continue reading Putting my finger on an art direction trend
Apart from the (obviously pleasing to me) horsey connections, this viral from Land Rover supporting their sponsorship of British Eventing is just nicely understated and a cheeky companion to 2006's press ads. There's also a rugby version and you can view both on Land Rover's microsite here.
This is my Ad of the year - Zara Phillips for Land Rover. Perhaps not one of the most obvious choices (Sony Bravia, Nike St. Wayne etc.), but it gets my vote for several reasons: 1) Perfect timing - as far as I can tell it broke the day of the BBC Sports Personality of the … Continue reading My Ad of the Year