firing the first shots for Jubilympic Brand Britain

So last weekend we fired the first shots in 2012’s Jubilympic branding exercise for Great Britain.  Yes, the Diamond Jubilee weekend was supposed to be all about celebrating HMQ’s 60 year reign, but there was inevitably a big-up for Team GB, Brand Britain and UK PLC in there too. I think the Visit Britain campaign … Continue reading firing the first shots for Jubilympic Brand Britain

Olympic misADttribution

The Olympic Marketing Police can do all they like about cracking down on use of Olympic messaging or brand icons by non-sponsors (their 'statutory marketing rights' document is 61 pages long), but brands who aren’t on the official roster are still going to be associated with London 2012 by the Great British Public. As early … Continue reading Olympic misADttribution

get set for a long haul celebratory Summer

I did a project a few months back for a UK retailer looking at all the events planned for Summer 2012 and assessing the likely impact.  Without giving away all the insight the client paid for, it’s a little bit worrying. For a start, it’s going to be a long-haul Summer.  From the Diamond Jubilee … Continue reading get set for a long haul celebratory Summer