In the February issue of Admap (thanks to the APG for sending me a copy), Jon Steel writes about how great planning is not about being a member of the coolerati, an expert on Japanese animation, a fan of post-modernism or being smarter than everyone else. He says that ‘great planning is about creating an … Continue reading What makes a great Account Planner?
Watching the videos from JWT’s ‘Planning Begins at 40’ event, I was particularly struck by Jon Steel’s speech – and crucially his delivery – which made it clear that he fears that Planning has lost its place, is suffering from an erosion of rigour and unless we spend all our time ‘wading through Nielsen reports … Continue reading never thought I’d write this, but I think I disagree with Jon Steel
I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy). I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up. Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone … Continue reading The art of the Perfect Pitch