With two of the UK’s top grocers headquartered in West Yorkshire the marketing community up here tends to keep a close eye on both Asda and Morrisons – after all most of them work for one or the other. So there was discussion last week about the news stories naming Morrisons as a possible buyer … Continue reading Integrated agency? Need a specialist? Do you buy, recruit or hire?
Following on from Heather’s series of Get Your Digital Planner On posts, Amelia’s How to get your first job in Planning and Andrew’s How to be more creative, I thought I’d throw my hat into the ring too. Since I’ve spent the last eleven years working as an Account Planner in three different regional integrated … Continue reading How to do regional integrated Account Planning
It looks like the big issue of 2008 is going to be a variation on the age-old integration vs. specialism debate. Only this time round, my money is on both specialist and integrated agencies being forced to ramp up their Digital offering as it takes on an ever increasing share of marketing budgets and, in … Continue reading New Year, same old issues?