is the Inception of the end of entertainment that comes in boxes?

I’ve been sitting alongside an agency digital team recently and one of them piped up yesterday that they thought £5.99 was a bit steep for Warner Bros’ Inception iPhone app, even if it was ‘fully-loaded, connected viewing experience’. The guys were a bit concerned that with a film like Inception you’d miss all the special effects … Continue reading is the Inception of the end of entertainment that comes in boxes?