Undercover Boss: don’t tell me Hooters have never heard of market research

I watched the US version of Undercover Boss on C4 last night.  It was the turn of Coby Brooks, President and CEO of ‘delightfully tacky yet unrefined’ restaurant/bar chain Hooters to go undercover in his own business.  Never heard of Hooters?  If I tell you that they’re big on cold beer, fried chicken and pretty girls in … Continue reading Undercover Boss: don’t tell me Hooters have never heard of market research