when are not-that-bad ads actually good ads?

There’s been a lot of fuss on ad-industry-outside-the-M25-magazine The Drum’s website this week about the latest ad from Go Outdoors.  They’ve given it their Marketing Weak award, which “highlights an advert for its sheer uselessness”. In the comments below the piece, opinion is divided between those who think an un-creative ad should never grace the … Continue reading when are not-that-bad ads actually good ads?