Russell Davies is all post-digital these days, but that’s probably because he ‘got’ planning for digital years before the rest of us had cottoned on. In 2006 he posted on his blog about how planning was changing and would become ‘always in beta’: I suspect many planners will end up more like brand gardeners than … Continue reading Is Planning for Digital all about fast or gardening?
Tag: future of Account Planning
The future of Planning might not be Advertising
I’m starting to wonder if Account Planning’s role is really about advertising (or even communications) anymore. Gareth Kay’s brilliant post (and presentation) on why Planning Needs Some Planning raised some very interesting thoughts on why brands need to have a social mission, not a commercial proposition and what I found most inspiring was: Working within … Continue reading The future of Planning might not be Advertising